The Digital Jewelry Story: Growing Online Sales with Web & Mobile Marketing
Growing Online Sales for a USA based company Digital Jewelry, a jewelry manufacturer and designer in the USA. Read the full story on how we helped them grow their business and automated lead-generation.
Digital Jewelry is a premier jewelry designer and manufacturer headquartered in South Carolina. Digital Jewelry was founded upon late 19th century Italian craftsmanship. The company’s founders, with over 100 years of expertise,are the sons and daughters of an Italian craftsman/artisan who came to America through Ellis Island, NY in the 1940’s with a vision of fulfilling “The American Dream”. Seventy years later that vision still exists, but now with a global presence. Digital Jewelry is a take off of the family business with a continued commitment to designing high quality jewelry.
Growing Online Sales with SEO & Managing with CRM
One year ago the company reached out to CustomBulkUSB with a request for proposal (RFP): to update the Digital Jewelry website. Our challenge was to design an eye-catching website with an online store where people could purchase by PC desktop, Mac or mobile device. Also, we needed to design a website that allows users to send a quote request easily. Other challenge was to set up a system at the back end so these quote requests can be handled easily through a CRM (Client Relationship Manager).
We started off designing Digital Jewelry’s website on the WordPress platform, which is one the best content management systems (CMS) on the market, complete with:
- user-friendly features that did not require computer coding
- numerous website design options and flexibility, stemming from its wide range of third-party plugins
- powerful SEO capabilities required to drive traffic to the website
- responsive website for all devices (mobile, desktop, laptop, tablets etc.)
After two weeks of hard work we were able to complete the website. Digital Jewelry’s full product line was available via an online display, to include full e-commerce purchasing for the existing clients. To better manage client relationships, we recommended they integrate the WordPRess website with a powerful yet affordable customer relationship management (CRM) system called Zoho. They agreed and we moved forward. Zoho provides a single database of all client touch points, much like Salesforce. It include the ability to capture website sales leads and manage them through your marketing campaigns and sales funnel. We are now working with Digital Jewelry on website maintenance and search engine optimization, which brings visitors to the website.
As part of our SEO services, we have set up Google website verification, which adds credibility and trust to the site. Additionally, we have installed the Yoas plug-in, considered one of the top SEO optimization tools on the market. Finally we provided coaching on all SEO fundamentals as well as advanced methods for growing website traffic and converting it to sales.
With Digital Jewelry’s website optimized, we have turned our attention to content management. The key to growing a base of relevant website visitors, is to provide them with useful and meaningful content. So we helped to create a blog and develop a keywords strategy that focused the content development effort. Finally, we invested time in researching and analyzing best practices for their industry and completing a competitive intelligence assessment. This led us to integrate and align the blog content with Digital Jewelry’s social media sites.
With Zoho, website forms are integrated with Zoho CRM to easily manage each lead and convert it to sales. Zoho helps in managing all sales very easily along with providing a data base for all clients. Now Digital Jewelry’s Operations are running smoothly.
The First Lead: Hard Work Pays Off
We have increased their website traffic through a deep competitor analysis, Google adwords and Google trends analysis for keywords. We then added relevant content on their website along with social media and Google adwords campaign to give more exposure of site to users.
2017 was a good year for Digital Jewelry, as they got a new responsive fast loading website along with leads coming in. Demand for their custom championship rings is increasing because of the exposure. They are ranking on Google page 1-2 for “custom championship rings” and related keywords in the USA.
They are also coming on Google’s top pages for their key terms like jewelry manufacturers in USA etc and are improving day by day. They are getting these results because of search engine optimization and social media marketing. We have also added specific pages for each of their product and their categories. Adding these pages like custom football championship rings on their website, not only helped users to find specific product with details but also helped in driving traffic for relevant keywords. Inspired by the results, they have added specific pages for all product line helping users to find details easily. They are now constantly adding content (blog posts) to their website, doing social media marketing and keeping website error free to ensure best results.
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